No photo available
Sep 12, 2019 — The target represents a unique opportunity to acquire a fast growth, 8 year aged, eCommerce Brand in the Bedding Category. This Internet Company is a high velocity online retailer on the [ external link ] platform, achieving Best Seller standing as well as averaging 4.5 Stars through thousands of SKU-specific reviews. Because of the success of the brand on the Amazon platform, each new listing placed on the site achieves near term success thanks to the velocity recognized by the search algorithm for product ranking. This is a great opportunity to acquire a high growth company that is quickly disrupting the category, with scale available in multiple directions.
This business concentrates in a very specific marketplace niche of products, which makes inventory decisions and marketing parameters easy to define and manage. And with the data raised over 8 years of sales history and advertising in the category, moving into adjacent verticals becomes much easier. Over 95% of sales currently stem from the Amazon storefront, with trickle sales from an eBay storefront and the company’s website. The company uses a number of tactics to not only thrive on organic traffic, but also to generate traffic through Google Ads, Facebook, Amazon Marketing Services and Sponsored Ads. This data will be highly valuable to new ownership as it relates to growth initiatives.
Witnessing a massive 300%+ year over year growth rate, and growth continual since inception, this business represents a solid opportunity for any investor desiring to mitigate risk and wanting to jump into a high velocity business that is ripe for additional scale. The company’s velocity is very important to the Amazon search algorithm – something it would take new entrants years to achieve. This reduces the effect of competition and creates important barriers to entry – as well as thousands upon thousands of unit sales.
This organically-built retailer, which lives in an evergreen retail space, has a solid team to handle everything from logistics to customer service to administrative tasks. This retail business is supported by a hybrid back end platform where about 40% of inventory is held at Amazon (fulfilled by Amazon – FBA) and the balance warehoused at a 3PL to ensure efficiencies in storage fees. Well-managed front to back, the business offers a smooth transition for a new owner. It is positioned to very literally be a push-button scale opportunity, thanks to its already established Amazon presence which will lend credence when scaling to other online channels like Walmart. International and Website Sales are immediate opportunities, all of which will push this business into an even more profitable position. From every angle, this business is a choice acquisition regardless of segment or experience level.