Dec 23, 2019 — Over 20 years ago, after struggling to find tasteful wall art for their own child's bedroom, a husband and wife team decided to fill the gap in the market themselves and started their own children's art and decor company. Their mission was simple: Provide quality, sophisticated pieces to enhance the look and feel of each environment.
To start, the owners licensed work from a handful of artists and began promoting unique, on-trend art and decor options at various industry trade shows and on their own website. Today, the company works with hundreds of artists and has over 50,000 SKUs in their catalog. Their client list includes impressive retailers such as Wayfair, Michael’s, Crate & Barrel, Williams Sonoma, Altar’d State and Bed, Bath & Beyond.
Although the current owners have grown the company to an impressive scale (specifically with wholesale sales to the retailer community), they admit there is an untapped opportunity to grow direct-to-consumer sales, which currently accounts for only about 10% of revenue, at a 65% margin. This untapped, high-margin revenue source presents an exciting opportunity for a buyer proficient in eCommerce, social media, and influencer marketing.
The current owners are looking to move on to other ventures and are seeking a new buyer to grow the company beyond the limits of their own capabilities. More specifically, the company could achieve massive scale with a capital injection into direct-to-consumer sales development, additional sales employees, new product categories, and further efficiency & logistics improvements.
To find out more about this opportunity (including financials, SWOT analysis, a video Q&A with the owner, and more) please visit the Private Listings page on our website and find the listing. To unlock the hidden content, select Get Started at the top of the page to sign our electronic NDA.