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Jun 9, 2016 — This innovative niche market auto aftermarket product and accessory manufacturer provides a highly advanced audio-visual component for both on and off road vehicles. The relatively absentee operated company has been heavily branded, yet has had virtually zero marketing spend and has solely targeted a single manufacturer's. The copy protected software and electronic components may be readily adopted to work with alternate vehicle manufacturers, as the firm has recently proved with their successful soft launch of one such product.
The company's OEM quality audio-visual units and similarly innovative accessory products are plug and play, and utilized molds and wiring harnesses, and seamlessly connect to the vehicle's dashboard, steering wheel controls and factory sound system. While the flagship product's margins are already extraordinarily attractive, their accessory product's margins are unbelievable.
The sale also includes a revolutionary patent pending software based application for a separate, yet complementary industry. A buyer may choose to launch this application as a stand-alone platform venture, or in conjunction with the pre-existing enterprise.
The extraordinarily efficient organization can be operated from nearly anywhere as their well trained staff can effectively operate remotely. Approximately $150,000 in inventory in the firm's various products will be sold at cost at close.
From the audio visual standpoint, the company competes with traditional OEM components that are not only more costly, but tremendously lacking in quality and performance. In the aftermarket set, they compete with standard audio solutions that are based on 1980s technology that are not OEM quality and do not possess this product's modern technology and robust capability.
New operators may take these two unique opportunities in any number of directions – as the current owner has not has the bandwidth do to so due to their variety of investments. The firm has made a conscience effort to solely penetrate a single vehicle market via its wholesale sales strategy, but new owners will likely want to invest in traditional marketing and advertising, as well as online pay per click and Facebook ads. They may also want to further develop the brand by actively participating in vehicle events, clubs and forums, attend industry trade shows such as SEMA, and diversity their sales channels by obtaining retail placement in national retailers like Al & Ed's Autosound; Best Buy and Pep Boys.
An obvious avenue for growth that the owner has proven to be a highly successful channel that they have not had the time to further develop is the new and used vehicle dealer network. Dealers are reported to embrace the product as it allows them to brand their dealerships via the unit's background wallpaper and host a dealership service application that can tie to the vehicle's diagnostic features. Since the unit can be wrapped into dealer financing, it's also a lucrative revenue generator that yields three times the profit margins for dealers than alternate options.
New operators may choose to retail this product directly to consumers or launch any number of branded accessories to their highly enthusiastic customer base. For horizontal growth, new operators may adopt the product's software, molding and harness to work with alternate auto manufacturers, as they have recently done.
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