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Apr 24, 2020 — This opportunity is a well-established, top Google Ranked, completely digital, Stock Music Website. Started back in 2002, this is the Internet's first stock music site, which has amassed a large database of 75,000+ customers through the years. A market leader with minimal ad spend to grow the business, this digital company is primed for an owner to take what has been developed over almost 2 decades to the next level. No prior industry knowledge is necessary to operate this business, which requires very little time commitment under current operations. The business can be operated from anywhere and the current owner is a willing to train on every aspect of business operations.
The business licenses royalty free music and sound effects to media producers of all kinds. The licenses give media producers the rights to use the audio in any created production (including TV, radio, film, podcast, internet, YouTube, apps, games, presentations, background music for restaurant, retail, on-hold systems and more). The licenses are good world-wide, in perpetuity, and can be used in as many productions as customers can build.
The site boasts about 6,000 music tracks and 79,000 sound effects, 100% digital and stored in a cloud environment. The business has approximately 170 signed audio composers with a current back log of over 1,400 new music tracks by signed artists, waiting for production.
The site name is an icon, being the Internet’s first stock music site, there is a lot of history and longevity behind the URL, including valuable direct and organic traffic. The site enjoys top Google ranking spots for the very competitive keywords, including “stock music” (#1) and “royalty free stock music” (#3). The database has over 75,000 customers, and 16,000 users subscribed to the newsletter.
Day to day operations are minimal, mostly answering customer questions, curating new music and reviewing new artist applications. Current ownership dedicates less than ten hours per week, and one employee works an additional 5 to 10 hours per week. No physical product means this business is 100% virtual and can be run from literally anywhere. And since it has been in business for almost 2 decades, one can easily argue that its proof of concept was established many, many years ago.
The digital marketing strategy for this company has been minimal, currently only running an email campaign, once per week, to the subscriber list of ~16,000, and often a display ad campaign for re-marketing on Google. There is a ready-to-go affiliate program and a creator partner program, ready for active out-reach looking for partners. Other scaling opportunities include partnering with YouTube creators (service in exchange for positive reviews), and professional SEO optimization and blog content. Other avenues to explore are building automatic music suggestions based on user search activity, and potentially building a new library of exclusively represented music tracks.
The business does not require a technical background, as current owner is willing and able to train on the minimal operational tasks required. This is a great opportunity for someone wanting a well-oiled machine with nowhere to go but up. This is a real gem.
Listing ID: WC 1099
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