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Oct 12, 2017 — For sale is a lifestyle/utility app that helps users sleep. The app has been live on iOS since 2013 and Google since 2014.
The app has generated a total of 1,414,000 downloads (877,000 on iOS and 542,000 on Google). The owners do not track DAU or MAU but in the last 12 months the apps have generated a total of 2.3 million advertising impressions (iOS = 1,436,682 and Google = 877,000).
The sale includes the trademark for the name of the app. Both apps are custom coded with clean code. Source code is available and will be delivered to new owner. All IP is owned by current owner and will be transferred to new owner. No source codes have ever been sold.
Highlights & Key Assets:
o 4 years of history
o App is simple to maintain (simply need to push out some new version updates)
o Outsourced developers that originally created the app have been working with the owners for years and will continue to work with a new owner
o Low owner involvement (2 hours/month for accounting)
o Under monetized, lots of potential to monetize it further with other ad networks or revenue sources (owner has stuck with the Admob ad framework)
o All downloads are organic
o Downloads can be greatly improved with paid marketing