DealStream Logo


Apr 17, 2019The company manufactures fresh water fishing lures and baits through a second wholly owned entity. The lures and baits are known within the industry to be consistent in shape and color. The company also distributes additional bait brands.

Key aspects
· Great partnerships with large retailers across the nation
· Number #1 brand in the nation for known fish species
· Established brand names
· Outstanding reputation
· Proven high success catch rate
· In-house manufacturing capabilities
· Product consistency with regards to shape and color
· Home to Major League Fishing, pro crappie anglers, & B.A.S.S. and FLW Pros
· Four custom injection machines added in 2019 to increase production by 70%
· One-owner company
· Annual ICAST exhibitor
· New products introduced annually from 2006 to present
· Brand-loyal customer base

· Expand branding capabilities in current retail facilities
· Increase sales team
· Private-label manufacturing
· Open warehouse for bulk purchasing capabilities
· Partner with additional outdoor organizations to help increase exposure
· Labeling for Canada sales
· International sport fishing markets
· Consumer direct sales
· Take brands into other tackle categories

· Central U.S.

Current markets
· The company serves freshwater anglers, mostly bass and crappie, from professionals to beginners.

Real estate
· The company leases a 22,000 square foot facility from an unrelated third party.

Shareholder/owner objectives
· The owner is open to various deal structures but could ultimately stay for a transitionary period of up to three years.

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