This Midwest Company is an ecommerce business that designs, manufactures, and markets unique military grade firearm products and accessories under its own brand. Its customers include government procurement officers, OEM manufacturers, police departments, gun retailers (200 and counting), and thousands of individuals interested in customizing their firearms. As a brand, the Company is gaining recognition among gun enthusiasts who resonate with its tough, high-quality image.

The owner and spouse of the Company's late founder is selling the business because they believe it would be better owned by someone who has a passion for the industry. Ownership is interested in transitioning out of the day-to-day operations of the Company, however desires to see the new owner flourish and is willing to devote all necessary effort towards a smooth transition. The Company's tech and marketing-savvy president wishes to remain with the business long-term and would be a major asset to a new owner in its growth and the further development of the brand.

Investment Highlights:

Brand Recognition – The majority of products sold through the website are marketed under the Company’s brand. Product reviewers, gun bloggers, and firearm dealers recognize the Company as a brand that represents innovative style and top-quality products.

Relationship with Major Firearm Manufacturers – The Company has worked with and continues to supply many well-known OEM firearm manufacturers. Currently, the Company has contracts and continuing customer relationships where they supply items such as pins, springs, end plates, QD swivels, charging handles and other parts.

Ecommerce – After significant time and monetary investment, the Company’s ecommerce business model is now relatively inexpensive to operate and highly scalable. The Company sells nationwide without a single brick and mortar retail location or sales staff.

Growth Opportunities:

New Products and Accessories – The possibilities for firearm modifications, custom components, and accessories is virtually endless. Expanding into new products will continue to generate new sales and aid in building a complete brand of products.

Boost Marketing and Advertising Efforts – Recently, the Company has begun using its social media, scheduling weekly sales, and doing giveaways. Ownership is focused on building strong brand recognition in the industry and believe that one such way is to expand use of promotional products such as stickers, t-shirts, and hats.

Machining Capability – Currently, the Company relies on the services of outside machine shops to manufacture its products. An established machining operation seeking proprietary products would make an excellent synergistic fit.

Posted Jul 7, 2016

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