Available for sale is a mobile intelligence platform that enables mobile and IoT applications to access and synthesize sensor data to determine a user’s “real time” environment. Understanding an app user’s actual “situational awareness” enables virtually every application to deliver “right time experiences” to delight users, enhance engagement and drive conversion.
This platform is suited for a company wishing to augment their mobile app strategy by acquiring this technology and IP which would make it incredibly easy to add “contextual awareness” to their apps to increase app engagement with their users (and dramatically decrease development time).
Enables 360 degree awareness of a user’s context (from sensors, data on the phone, IoT devices and services in the cloud) to create powerful insight and real time optimization to UX and UI.
Takes high resolution snapshots of a user’s current activity, location, weather, POIs, who’s nearby, what’s nearby and who’s doing what nearby…all while the app is in use.
A pp publisher can use Machine Learning to turn sensor data into powerful insights and contextual recommendations (in the cloud) to increase engagement in almost every category of application.
Creates deep user profiles and user preferences (past, present and predictive).
Layers on powerful 3rd party data (weather, points of interest, crime and safety, etc.) to augment context.
Market Size for Sensor Usage
The Global App Economy is expected to reach $6.3T in 2021 with users spending upwards of 1.3T hours using mobile apps. Combined with the growth of IoT, sensor data will become increasingly ubiquitous; in our phones, cars, refrigerators, wearables, clothing, vending machines, parking meters, home security systems, healthcare devices and cars. With the IDC forecasting 1 trillion sensors in use by 2020, the ability to collect and synthesize real-time sensor data for an increasingly connected user, across more connected devices to deliver highly personalized experiences, is a real opportunity for app publishers.
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