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Apr 21, 2020The site was first started as way for the founder to document her journey of eating healthier and losing weight. She began the site in 2013 without a clear business plan.

Many of her friends asked if she could share her meal plans and initially she did this by emailing. Eventually, she started the website as an easier way to share her meals and advice.

As the site grew, she switched over to Mediavine for ad revenue, and has increased to around $1500 a month just from that channel. Mediavine approved properties are in high demand as it means they have been quality checked already by the MV team.

Key Points:
•Strong metrics. 40% Year on year Traffic growth.

• 3 Custom made meal plans.

• 95% profit margins. Lots of opportunities to re-invest and push growth.

• L7M (Last Seven Month) revenue = $25,993; Annualized = $44,560

• 593,00 Annual Users. 751,000 Annual Sessions.

• 96,222 combined social media audience. 5, 800+ email subscribers.

• Currently "passive" (few hours weekly) but mostly absentee run.

• Have an evergreen business. Plant based nutrition is expected to continue to grow by 10% year

Have a voice in key Vegan communities with direct reach to the current 5,800+ email, 96,222+ social media and 593k annual webpage visitors

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Disclaimer: DealStream has not independently verified any of the information in this post and makes no warranty as to its accuracy or completeness.