This landscaping opportunity has uniquely positioned itself to be the go to source for resolving drainage issues. French drains and retaining walls are common projects for this business and make up the bulk of the overall revenue. This landscape company does cut grass but that comprises a very small percentage of the overall revenue of the company. The owner has consistently lessened his day to day involvement in the business and has focused on simpler projects that can be easily managed by the consistent and dependable independent contractors that have been with the company for over a decade. The main independent contractors are capable of building decks, fencing, completing concrete work, roof installation etc. The owner works about an hour a day on the business.
In 1999 the company incorporated and began performing high level work. It didn't take long for business to take off and the community to notice the exceptional work that was being completed. After their work was featured in a couple of different home and garden publications, their work landed as a feature story in Southern Living. Their prominent success continued for many years as they continued to complete high profile projects. As is the case for many founders, the zeal for the business began to fade over time. The company went from completing large scale projects to focusing on simpler projects that were easier to delegate to crews without owner involvement. The business revenue has been very stable over two decades. Revenues have slowly decreased as the owner has diversified his business interests across multiple businesses. In it's current state the business provides stable revenue numbers that require minimal effort and resources from owner. The owner works roughly one hour a day to keep the business going.
Competitive Overview There are many landscaping companies in Jefferson County that cut grass. Not many landscaping companies focus on the drainage category. As a result of this niche there is far less competition in the space.
Potential Growth There are many ways for this business to significantly grow. New ownership with the desire to grow the business will have an immediate impact. The current owner is not engaged in prospecting for new work. The projects in the sales pipeline are the result of the goodwill of the company and client base that has been established. A new owner that sought out work instead of being an "order taker" will grow the business. The existing contractors are capable of completing more work than current volume. Also, the pool of contractors to take on larger projects is available if demand of business required it. The current marketing efforts are basic and minimal. Additional money spent on digital marketing would make an improvement in sales volume. The quickest way to grow sales is to appoint someone to be responsible for sales. No one fills that seat at present time. Plenty of growth within the drainage category in addition to growing the other categories of the business: Decks/Patios, Grass cutting, pondless waterfalls, retaining walls, landscape design, mulching, etc.
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