Online sporting goods retailer founded in 2003. The current owners have owned the business for a little over a year. The company was established to be a provider of team sports and athletic equipment for schools, civic league teams, government organizations, and other customers. They have even sold to professional sports teams like the San Francisco 49ers and the Toronto Raptors.
They sell over 14,000 team sports and recreation products from brands such as MacGregor, Spalding, Voit, Charles River Apparel, A4, Augusta Sportswear, Molten, and many others. They are a Platinum Spalding Dealer which is extremely difficult to get and Spalding is no longer giving Platinum Dealer status to new dealers at this time. Products are all drop-shipped and the sellers do not have to worry about carrying and shipping inventory which makes this business very attractive.
The current owner's recently put about $30,000 into completely redoing the website. These changes should end up being really positive for the business. In the short term this hurt the traffic but the traffic is coming back and sales are up 12% since they finished the new website.
This business is primed to grow and when the marketing was more aggressive and owners more involved, the business had years in which it did over 1 million in sales. New customers are gained mostly through web searches. A smaller percentage of customers are gained through referrals from existing customers.
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