Niche Market Leader - Printing & Direct Mailing House.
This Company’s targeted customer base is For-Profit, Non-Profit, Government and Local Municipalities that use direct mail as a way to communicate to their potential or current client base or as a part of a marketing campaign. The core business is Mailing (mail preparation and presort services), Printing (broker printing and design) and Data Management (list maintenance and mailing list acquisition). According to IBIS World reports revenue for the direct mailing industry was 12 billion dollars in 2012 and was down 1.2% over 2011.
HISTORY: The Company has a 68 year history. Bulk mail is an easy, efficient and direct way for companies or institutions to reach a large targeted market. The sales cycle for this business is influenced by the congres-sional and presidential election cycles and as such a buyer should evaluate the business using a two year aver-age cash flow analysis.

Posted Mar 16, 2016

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