Description

Very busy, well established, profitable business for over 21 years. Specializing in the luxury real estate market in the affluent northern San Francisco Bay area. Leading referral resource for the top real estate agent network in the area with long-term loyal clients. Huge growth potential beyond what current owners can maintain. No marketing necessary….Just follow-up on existing referral leads!

The Bay Area is a top real estate market where staging of homes is almost an essential element for every listing. There are several successful staging companies catering to the luxury market; yet, the demand in the Bay Area currently exceeds available experienced staging resources. The strengths of this business include: Our strength: Longevity, reputation, and reliability; updated inventory that complements to the architecture of each unique home: a successful selling formula with proven color combinations and room settings; furniture and accessories that appeal to a broad range of buyers; and on-time, on-budget performance.

Business client list has grown by 20-30 percent per year. Demand /growth exceeds current operating structure capability. Options for the new owner are to maintain current volume or grow to accommodate current demand by expanding staff and asset inventory. Furthermore, a new owner may wish to expand into the interior design, consulting, and short-term furniture rental businesses.

Physical Assets:
New, updated, stylish furniture and accessories, including original modern art. Approximate current value $345,201. Materials have been updated within the last 2 years, and most damaged, outdated goods removed from and not calculated into current tangible asset estimate. Warehouse (approx. 2600 sq ft) is on two floors and located in a convenient location, with furniture and accessory items enough to furnish 15 homes. Warehouse is secured on a lease expiring in 2020 @ $1960/month. Additional satellite warehouse 10x20 storage unit stores beds @ $295/month

An established and successful selling formula with a photo journal of staged rooms makes this turn-key business primed and ready for someone to take over and grow.

Staff:
The business has loyal staff who understand the selling process and presentation. All staff are sub-contractors and are hired on an as-needed hourly basis—no employee insurances or liability involved. Experienced stylists allow business to run on a semi-absentee basis if needed. Experienced moving crew trained in delivery and pick up procedures. Experienced warehouse manager excels in organization and understanding of asset inventory. Key personnel know the business is for sale and are interested in staying at the option of the new owner.

Financial Information:
The Seller reports annual sales of $444,000 averaged from 2014, 2015, 2016 tax returns, and Seller estimates Seller's Discretionary Earnings (SDE/net cash flow) exceeding $100,000. Very detailed financial data will be provided to a serious pre-qualified buyer only.

The asking price is $310,000 for all the assets of the business except for accounts receivable, cash-on-hand, and lease deposits; this includes all furniture, fixtures, & equipment (FF&E); business name; web domain; marketing materials; mailing lists; customer records; current customer contracts.