Details - Information last confirmed on April 16, 2021
Our firm presents a dynamic News and Entertainment Website that has amassed a phenomenal following and unprecedented revenue growth by delivering its online viewers the most widely sought-after information across the globe: the latest news coming out of the entertainment industry. The efficacy of this model is evident in their whopping repeat session rate of 75%. Every month, an average of 5-8 Million Readers logon to this website for news about the movie, arts, and television industry, engaging in lifestyle discussions, and entering an online space for fans to connect and communicate.
This company’s enviable revenue is generated by writing and publishing articles for product placement, content marketing, and through direct advertising on the site. In just a few years, sales of advertising services have soared, while expenses remain minimal to mainly cover talent such as writers, editors, and web developers. These economies of scale are set to continue as the company continues on its growth journey.
The company has homed in on the art of SEO, which has helped to drive traffic using important keywords in the industry. They hired an additional team of writers to expand content and identified a loyal audience who return regularly from new social feeds and newsletters. They implemented long-term relationships with advertising partners who became regular customers, pushing up the bottom line. These efforts paid off in a huge way. The company showed over 300% YOY sales and earnings growth in 2020 and is on target for over 500% YOY growth in 2021.
From a powerful email database of more than 1 million contacts, a strong social media presence on Instagram and Twitter, and a monthly visitor rate that averages up to 8 million users, to their unparalleled audience reach which has garnered an ever-growing list of advertising clients, this company has been strategically developed for explosive growth and lasting success. Showing tremendous content value, this company’s older articles see almost as much advertising revenues as the new as they continue to bring new eyes to the platform.
Just of few of this company’s limitless opportunities to scale include hiring additional writers to increase the amount of content on the site, SEO enhancements, and social media development. A higher volume of content would enable the company to drive traffic considerably higher, which makes the site more appealing – and profitable – to advertisers. Hitting two birds with one stone, more writers mean more room for advertisers to purchase boutique articles rich in SEO keywords that target their audience while increasing the company’s sales. Doubling the number of writers contributing to the site could grow revenue by an additional 100% each month.
Launched in 2018, this compelling website went live with a simple business model: give readers what they want when it comes to Celebrity and Hollywood news, gossip, and trends. Posting more than 20 new articles each day, this company capitalizes on the lifetime of good content by keeping older articles accessible through the search bar. They then share information about upcoming releases in the world of entertainment, while providing links to other sites that readers might be interested in checking out; this multifaceted framework has earned them a place as the communications hub for all things entertainment news.
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