May 24, 2018 — With over 10 years of business, Frozen Yogurt specializes in the sale of tart fruit yogurts in addition to traditional flavors. With a prime location in thriving downtown Davis, they cater to a wide and consistent market of residents, students and visitors. While successful as is, this business has plenty of opportunity for growth through expanded merchandise and product as well as a more aggressive marketing plan. This business boasts prime real estate in Downtown Davis with great visibility in addition to high foot and bike traffic. Unique and interesting “tart” flavors paired with traditional flavors set this shop apart from competitors. With 5 machines and 10 cycled flavors, they boast the best and largest selection at any given time. Social media savvy? This business can be taken to the next level with fresh and aggressive marketing aimed at the young local market in this thriving college community. With 268 reviews on Yelp, this business is well established in the community and carries a gold star reputation for quality, nutrition awareness, and excellent customer service. The company has been run absentee for the past couple years and would greatly benefit from a owner operated as it was in the past.