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Sep 30, 2018 — This service/publisher is decidedly unlike traditional magazine publishers. The company is number one in its subject space and the undisputed leader in its core magazine product in the U.S. The magazine has a loyal following and is profitable. The company has successfully separated itself from an industry that is in decline with innovation accentuated by adapting services and products to a variety of digital platforms.
The enterprise continues to develop innovative revenue channels appealing to the ever-increasing demand of their key audience. Their growing customer base includes a younger and diverse population, with higher net worth and disposable income.
Some other key differentiators include:
• Marketing power: Delivering a diverse, sought after, hard to reach audience
• Diverse and remarkable revenue channels for a hard to reach highly desirable diverse audience
• A unique market niche translates into advertising revenue
• Licensing opportunities
• Well recognized brand in a domestic and growing international market
• Growing advertisers’ exposure through digital & print advertising
• Considered an industry standard in their niche
• Significant new revenue sources yet to be realized
Sales in all of the revenue channels for the company are in an infancy stage rather than mature. Currently, the methods and skill sets used for selling advertising are elementary, but still successful. The resources available are waiting to be fully harvested and developed into even bigger profits. The ground work has been laid, however, currently the company’s sales department is under staffed. The addition of professional sales staff and leadership will drive the revenue numbers up. Plus, by fully utilizing the company’s resources, maximizing existing resources and taking full advantage of the innovative culture inside this company, revenue channels will certainly take this organization well beyond the next level in very short order.
This company is poised for “continued” future growth.
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