Details - Information last confirmed on April 16, 2021
Our firm presents a dynamic hub for an industry that has been thriving for decades: Food and Cooking TV Shows. This brand not only produces its own immensely popular cooking shows, but it has also created a multitude of various revenue streams that have helped streamline its revenue generation model. A brand built by a 30-year veteran of the Food Show industry who has worked with industry titans such as Julia Child, Jacques Torres and Martin Yan, this company is well positioned for lasting growth and fresh new ideas to propel the brand even further.
Food TV Shows have been around since the dawn of television in the 1940s; they have earned a large, growing fan base that has survived cable and broadcast to reach modern channels, such as live streaming and YouTube and other channels. Operating more than 100 cooking shows on various networks, this unique and profitable lifestyle network, website, and food store capitalizes on the excitement of cooking, the joy of creating specialized meals, and the public’s desire to learn culinary skills.
Carrying boundless scale opportunities, including the ability to offer the space and services for filming 13-episode programs for other brands, studios, and chefs, other promising paths to future growth include sponsorships and taking advantage of the network’s loyal following on Instagram to build up awareness and recurring customer rates. With an innovative framework, this network exceeds expectations by creating a forum for fans to interact with their favorite chefs through the “Ask a Chef” platform, along with live cooking lessons help encourage brand loyalty and enduring interest. The program has become enormously popular, with 2.5 million visitors to the website in January alone. This popularity extends to the network’s social media accounts which are rapidly gaining followers every day.
Standing on a fully developed platform of a 24-hour programming schedule, this network features culinary entertainment with episodes devoted to topics such as stress-free cooking, Indian cooking 101, positive vibes for making great food, and many others. The streaming website hosts an online store that sells cooking items such as pots, pans, coated cookware, spices, and color-coded handles, as well as foods such as gourmet chocolates, and chips and soda combo packs. This sale includes the studio’s 3 state-of-the-art Kitchen Studios where shows are recorded, and classes can be held.
The network has 4 different, highly lucrative revenue streams which include show sponsorships, show productions, ghost kitchen rentals, and online cooking classes. The network is paid for by food brands both big and small for product placement, and the network also produces other cooking shows for people eager to develop their own specialized programming. This is augmented by their online store for cooking products, culinary tools, and more.
Pilot shows produced by the network have generated between $800 and $5,000 per production, while 13-episode series are generating between $10,000 and $20,000 per series. That being said, there remains plenty of new sales opportunities for continued growth. The platform has already begun attracting sponsors and there are huge revenue-generating opportunities in both pursuing new partners and offering extended advertising options. Increased productions for outside cooking shows could also boost profitability significantly.
Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness.