The company manufactures a proprietary sunscreen with a focus on the outdoor enthusiast. The feature of the sunscreen that sets it apart from its competition is water resistance. The sunscreen, applied to clean skin, will perform to its label claim all day long in and out of water. The SPF rating is assigned after 8 hours of testing, 6 of which are immersed in water. The product surpasses the FDA minimum requirements with a unique feature which benefits their targeted market. The niche products are highly profitable with a gross margin of 81 percent.

Posted May 25, 2016

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