In 1988 after a year of experience as a semi-jewelry dealer of veneers and silverware. Solange Aparecida da Silva Coelho, along with her husband José Miguel Pinto Coelho, founded TOK JÓIAS in the city of Pouso Alegre / MG. Until the middle of 1991, the headquarters of Tok Jewelry was in the founders' own residence only then it was necessary to seek a new headquarters to Tok Jewelry went to a trading room in a building in the center of Pouso Alegre for the attendance several semi-jewelry dealers. In 1995, seeing a trend of expansion of the market the founders saw the opportunity to enter the retail sector. They founded, then, Time Zone Jewelry and Watches, which sells jewelry and watches to this day. With the market stagnant, in 2003, the TOK GROUP begins to market products with own brand to strengthen the name Tok Jewelry. In 2011 TOK JÓIAS innovates and launches its franchise system. Investments: Model of 30 m² - Sapphire: Required area: 27m² to 100m² Franchise Fee: R $ 10,000; Working capital: R $ 4,000 to R $ 7,000; Installation (equipment, including computers): R $ 7,000 to R $ 13,0000; Installation (furniture): R $ 16,000 to R $ 30,000; Installation (construction): R $ 7,000 to R $ 13,000; Initial Stock: R $ 33,000 to R $ 50,000; Advertising and Training: R $ 1,000 to R $ 3,000; Gross Monthly Gross Revenue: R $ 27,500 in the first 5 years; Return Period: 22 to 30 months; Operating Result: 17.7%; Estimate of Total Investment: R $ 78,000 to R $ 126,000 Model of 40 m² - Emerald: Franchise Fee: R $ 18,000; Working capital: R $ 7,000 to R $ 13,000; Installation (equipment, including computer equipment): R $ 8,500 to R $ 15,500; Installation (furniture): R $ 21,000 to R $ 39,000; Installation (construction): R $ 8,500 to R $ 15,500; Initial Stock: R $ 44,000 to R $ 66,000; Advertising and Training: R $ 1,000 to R $ 3,000; Gross Monthly Gross Revenue: R $ 36,000 in the first 5 years; Return Period: 26 to 33 months; Operating Income: 16.7%; Total Investment Estimate: R $ 108,000 to R $ 170,000 Model of 60 m² - Ruby: Franchise Fee: R $ 23,000; Capital of gir
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