This is a rare opportunity to own a magazine publishing business with an excellent reputation. The magazine has been voted ‘the most trusted source of information about yachting and the Caribbean’. The business is currently operated from leased premises in St Vincent and the Grenadines (SVG) but could be run from almost anywhere.
Established over 20 years ago, the owners now wish to retire.
The inaugural magazine consisted of 16 pages, but grew rapidly and is currently 56 pages in high season and 48 pages at other times. Various innovations in advertising space have been introduced over the years, e.g. a ‘market place’ with card-sized advertising. Advertising space on the website is available, in addition to that in the magazine.
The content covers all 28 countries and territories in the Wider Caribbean Region and attracts advertisers from 19 different countries, including in recent years Colombia and Panama from the west. All advertising is handled by the small team based in SVG.
Originally the magazine was published in hardcopy only, but in 2007 a website and online version were launched. The hardcopy is printed in Trinidad and every month over 5,000 copies are distributed to key locations such as marinas, boatyards and yacht clubs in 16 countries. The on-line version is viewed around the world and whilst the major audience is based in North America; South America, Europe, Russia, Japan, India, South Africa and several other nations all feature in the viewing statistics.
• Revenues US$ 268K (EC$ 715K) (4-year average)
• Gross Operating Profit 47%
• EBITDA c. US$ 90K (c. EC$ 240K)
(excluding owners’ fees and expenses)
• Advertising customer base c. 100 regular advertisers (over 400 on database)
90% are recurring, multi-issue advertisers
30% have been advertising for over 10 years
All areas of yachting and associated services
Well distributed geographically
• Website unique visits 17,000 per month
• Hardcopy circulation High season - 6,000; low – 4500 to 5000 (monthly),
• Readership 2.4x circulation
• Target price US$ 825K (EC$2,211K)
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