Jul 21, 2019 — This women’s handbag and accessory brand is a home-based operation that caters to its fashion forward customers directly and via its coveted network of approximately 130 high-end boutiques and major luxury department stores. 90% of its revenues are derived via its wholesale channels throughout the United States, Europe and the Middle-East, with the 10% balance from its own website.
All of the business's furniture, fixtures, equipment and goodwill will be included in the sale. Approximately $10,000 in inventory will be sold at cost at close. While the company requires few assets, shall a buyer seek to further simplify the already streamlined operation their manufacturer can also manage fulfillment.
While there is no shortage of competition in the handbag market (which accounts for ~ 90% of this company’s sales) this bourgeoning firm has carved out a unique niche with its signature look and style of its clutch and accessory products.
New operators may take this tremendous opportunity in any number of directions. To begin, new management may appoint sales representatives, open a showroom or attend additional annual trade shows. They may also shift manufacturing offshore, which could lower the product cost from an estimated $90 to $15 per unit, develop additional accessory products, evaluate the use of alternate or develop a line of full-size handbags, briefcases / computer cases or even travel bags!
The company can expand its retail channels as its only selling on its own website. They could sell via Amazon, Ebay, Etsy, etc. or they could launch ultra high-end offerings that may include bags filled with actual diamonds or pearls, or alternately, an offering with lower price points in the $200 range that will appeal to the U.S. and Asian mass markets. Product extension opportunities also exist in the home accessory category. These may include novelty boxes, ashtrays, etc.
Finally, the firm stands to substantially benefit from formally engaging a public relations firm – ideally one with celebrity product placement ability. This could pay dividends when it comes to getting into additional department stores, boutiques and bolstering direct to consumer sales.
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