This optical store is entrenched into the culture of the neighborhood. Established since 1977, many customers have grown up relying on them. Customers come back time and time again because they receive the quality and personal attention they have grown accustomed to over the years. It is a veritable institution that brings nostalgic memories to a lot of the residents in the area. Technology has grown by leaps and bounds since 1977 allowing them to deliver more accurate prescriptions, faster turnaround, and higher quality; however, customers return because the quality, service, and personal attention have remained the same since inception.